By Douglas Titchmarsh
It's probably one of the hottest topics out there, and with good reason. Where else can you get paid over and over again for doing something once? Of course I'm talking about Googles Adsense program, for website publishers who don't mind placing a small bit of code into their sites to show ads in return for a share of the profits.
It's relatively easy to get started with Google Adsense, as all you need to have is a website or blog on which to show the Adsense ads, and a Google Adsense Publishers Account. To get an Adsense account you need to go to www.Google.com/adsense and apply for an account, as long as your website complies with their terms, you will be accepted and be able to log in to create your Adsense ads. If you don't have a website, you can setup a blog for free at http://www.blogger.com put up some content, and submit this. Blogger is also owned by Google, and some people claim this gives you a better chance of acceptance, whether it does or not you decide for yourself.
For the next part, once you are logged in you need to choose what type of ads to display, link units are just one line links to sites related to your sites keywords, ad units are the blocks of code you see everywhere with a short description, a link and a url for each site advertised. Once you have chosen which ad type to display, you can then choose the size and format of the Adsense box. This is where you must make a decision to ensure it fits in with your site, where you are going to place it.
Be aware that irregular sized and shaped adsense boxes work better than the regular ad sizes, 468x60 is immediately picked up as an ad due to banners being this size for so long online and has a low clickrate, while the 336x280 and 300x250 adsense blocks work much better. There is also some arguments as to whether you should blend the ad into your site by using the color palette Adsense gives you to edit the ads colours to make the colours the same as your site, or to make them stand out by making them a different colour, this will depend on your site, and you can test to see what works best.
After you have setup the format, colour scheme and type of ad, you will get the code to add to your site. Before you go ahead and paste it in, it's a good idea to setup channel tracking. Setup different channels named so that you will know what it is about, and this will enable you to track which ads are working, on which sites by changing them around, and tagging them with different channel ID's. This is one of the most overlooked parts of Adsense, the ability to track your ads through channels affords you the ability to test and tune to get the ideal colours, and placement for your adsense blocks.
Adsense does a good job of finding ads related to your site, and you have no input into what will be shown. Sometimes it gets confused, so you may have to tweak your sites copy to make the keywords more prominent so Adsense can do a better job of targeting your visitors with the ads displayed. Obviously the better the ads target your visitors, the more relevant they will be and the better the clickthrough rate.
As we already said, Adsense is a great way to make some income, and some people are even making a good living from it, it's residual income, fairly easy to setup and low maintenance. If nothing else it will help pay the hosting fees for your website, so why not get started with Google Adsense today?
About the Author
Douglas Titchmarsh publishes his own newsletter at http://www.thediscountebookstore.com/blog and recommends Joel Comms' Adsense Secrets ebook for people who wish to make more money from Adsense http://www.cashinonline.info/recommends/adsensesecrets.php
5 Ways To Improve Your Adsense Earnings
By: Ron Richardson
But then some of the "geniuses" of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.
The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.
Here are some 5 proven ways on how best to improve your Adsense earnings.
1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.
2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.
3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.
4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.
5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as 'adsense text', and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.
These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.
Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.
Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.
If others have done it, there is nothing wrong trying it out for yourself.
Ron Richardson is an online entrepreneur. Claim your Free Ebook 'Do You Have What It Takes To Be An Entrepreneur' An in depth look at the common characteristics of successful entrepreneurs http://myacspage.com/Micro_Niche_Finder.htm
Article Source: Article Desk
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